More People are Catching Pokemon than Dates on Tinder

[Narrator] If you need one more reason to be

on your phone in public, we got one for you.

Pokemon GO, yes you've heard of it.

Nintendo's latest mobile game.

In just one week it has amassed millions of users.

All running around finding, capturing,

and battling fantastical creatures.

People have lost their damn minds over this game.

It's so popular that it has more daily active

users than Twitter.

The app claimed the top spot on Itunes and in

the Google Play store in just one short week.

Which means more people are catching

Pokemon than dates on Tinder.

So what is it about this game that has

so many people so out of their skulls?

It's pretty clever.

Instead of playing in a fictional location, Pokemon GO

users travel around their actual physical world,

using their phones as view ports to a fantasy land

superimposed on top of it.

You find water Pokemon on the shore,

grass Pokemon in a field,

and rare, powerful Pokemon in special

or unique locations throughout a city.

[Woman] Yay!

[Narrator] Using augmented reality which

accesses the outward facing camera on your smartphone.

The game shows Pokemon waiting to be captured

as if they've appeared in front of your phone.

That interaction with the world around us

is what has driven so many users to

explore cities.

Are you guys playing?

[Narrator] Meet each other and socialize in

ways that no mobile game has ever done before.

Awesome.

[Narrator] And if you think it's just your

neighborhood, it's not.

This game is so successful that Nintendo's

stock price has soared enough to add

seven and 1/2 billion dollars to the companies valuation.

That's enough money to catch em all.

(upbeat music)