Meet the HyperAdapt, Nike's Awesome New Power-Lacing Sneaker
Released on 09/20/2016
(small motor revving)
This is the Nike HyperAdapt 1.0.
(small motor revving)
The HyperAdapt is a myth turned into reality.
It auto-laces, it takes that dream that was seen
in a movie years ago, and makes it a reality
that people can actually feel.
This show, it becomes alive, it shapes to your foot.
I personally call it EARL,
or Electro Adaptive Reactive Lacing.
Basically we have what we call a lace engine,
that's down here in the bottom of it.
I mean, it's in a plastic housing so it's protected.
It is attached to the fit system.
So it's attached to fly wire, that actually comes up
through both sides and wraps around your foot.
When the user steps in, there's a heel sensor
that the lace engine will run and tighten down
the fit system.
And then it'll sense certain tension around your foot
and it'll stop.
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It's a really new experience, it's the future.
Sometimes I can't believe I see it right here,
and it does what it does.
It was a dream for so long.
Working with Tinker on this was incredible.
I mean, we would run into a technical problem
where like the mechanism's too big, or it can't hit
the ground.
And he would take the design and modify it,
still keeping the athlete you know, in the forefront
of his mind.
And like add this bar across, because we didn't want it
touching the ground.
But we needed it exposed so that we could charge the shoe.
I'm excited to not only continually look
for cool projects, but just working with the
latest technology it's just amazing.
There's two buttons here, minus to loosen, and plus
to tighten, and just adjust it simply throughout your day.
I mean, it takes less than a second to adjust.
And think of re-tying your laces every time
you want to make an adjustment.
This shoe lights up, I mean we've seen lights
in shoes before, but typically they're kind of gimmicks.
There's really nothing about the EARL shoe that isn't
sort of purposeful.
So the lights tell you when the motor's running,
the lights tell you when the batteries are fully charged.
The battery's gonna last you roughly about two weeks.
So when your battery's full it's blue.
When it gets to yellow you have a few more days.
When it gets to red you should get it on a charger
right away.
And so this is the charger.
You have two pucks because you gotta charge two shoes.
Just magnetically sticks to the bottom.
You plug it in, this blue light will flash.
Takes about three hours to charge it.
And then you're good for another two weeks.
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We're at the beginning stages of all kinds of
products that will change and adapt, and become
more useful.
For performance, just being able to adjust it on the fly
at the beginning of the basketball game versus
the half-time.
Beginning of a marathon versus the end of marathon.
Your feet swell, there's sweat, your environment's
always changing in sports.
Initially you have control of it being able to just
adjust it by pressing the button quickly,
but in the future, that's gonna happen on it's own.
There's a lot of people that can't tie their shoes.
The fact that you can just step into these and press
a button just simplifies that a lot,
and just for quality of life is enormous.
(small motor revving)
All of this stuff kind of really sort of fits together
into a composition that I think is
sort of not over designed.
It's kind of really meant to sort of focus on the,
what's unique about it.
And not be too crazy.
I think this is completely changes the game.
It like goes from when you didn't wear shoes to when
you started wearing shoes.
Technology is changing, and our ability to sort of
rethink a problem, also gives you ammunition
for changing the aesthetic.
It's so cool!
You have no idea how cool it is to step in a show
and it automatically tightens.
I mean, like, think about that.
Like, you should try it on.
Just try it on.
(small engine revving)
Starring: Tinker Hatfield, Tiffany Beers
Director: Scott Dadich, Billy Sorrentino
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