October 2009 IssueGearHow to make ayurvedic toothpasteBy WIRED InsiderScience'Nearly all great scientists start out as heretics'By Matt RidleyScienceHow to live off the gridBy Nick RosenScienceWhat's inside a low-energy light bulb?By WIRED InsiderBusinessThe placebo problem Big Pharma's desperate to solveBy Steve SilbermanBusinessGone: What does it take to really disappear?By Evan RatliffBusinessSlideshow: Art meets scienceBy WIRED InsiderBusinessFollow the money: the world's sharpest fraudbustersBy Nick RyanScience'Thunderbirds will grow a generation of mad engineers'By Warren EllisCultureBeatles: Rock Band – The fabricated fourBy Jeff HoweScienceExposed: Wikileaks' secretsBy Annabel SymingtonBusinessInside the X PrizeBy Mat Honan