July 2012 IssueBusinessChanging the game: how Notch made Minecraft a cult hitBy Tom CheshireBusinessThe 2012 Wired 100By WIRED InsiderBusinessThe 2012 Wired 100 #1: Jonathan IveBy Mark PriggBusinessTested: first aid kits and medipacks for minor mishapsBy Emily PeckBusinessTested: hiking footwear for tough terrainsBy Adrian JustinsScienceHow to send balloons into spaceBy Stephen KellyGearDesigner develops cocktail dress that actually makes cocktailsBy Tom CheshireBusinessFetish: High-tech fishing tackle for the forward-thinking anglerBy Jim HillScienceHow to master rock-paper-scissorsBy Tom CheshireBusinessWinning by numbers: how performance analysis is transforming sportBy João MedeirosGearHow to disable a tankBy Leila JohnstonScienceInfographic: words waiting to be added to the Oxford English DictionaryBy Miriam Quick and Stefanie PosavecBusinessHow to land a plane when the pilot is outBy Leila JohnstonScienceSmall and speedy: an F1 car the size of a grain of sandBy Daniel CossinsScienceHypoallergenic bowl-shaped bed designed for newbornsBy Madhumita VenkataramananScienceHow to master your weaknessesBy Tom CheshireGearTested: best smart TVsBy John ArcherBusinessFetish: Transparent technology and see-through kit that reveal their inner workingsBy Simon MunkBusinessIn Silicon Valley, Eric Ries has the stage -- and the crowd is going wildBy Ted GreenwaldScienceClaudia Hammond: 'Your memories are made to be reliably unreliable'By Claudia HammondScienceForget the autofocus: how Lytro cameras workBy Jeremy KingsleyScienceHow mapping neurons could reveal how experiences affect mental wiringBy Sebastian SeungScienceWhat's inside a Philips LED bulbBy Dr John EmsleyScienceCraig Venter sequenced the human genome, now he's tackling energyBy Thomas GoetzMore Stories