July 2009 IssueBusinessThe Cable Guy: How to network a continentBy James WatsonBusinessYour unconscious mind has already votedBy Matt HonanBusinessNeuromarketing is a goBy Meg CarterBusinessUnconscious selection: your secret shopping personalityBy Meg CarterBusinessThe new socialismBy Kevin KellyBusinessNow marketing gets sniffyBy Charlie BurtonBusinessMining your mobile phone logsBy James SilverBusinessData that define your retail optionsBy Charlie BurtonBusinessWhen advertising gets in your faceBy James SilverScienceThe man who sold out medicineBy Ben GoldacreBusinessThe televised revolution: how the TV set watches youBy Charlie BurtonBusinessThe new hidden persuadersBy David Rowan