April 2010 IssueScienceThe hidden psychology of menu designBy William PoundstoneBusinessTED Fellows: William KamkwambaBy WIRED InsiderBusinessDavid Cameron's battle to connectBy James CrabtreeGearHow to make your own 3D photographBy Robert HanksBusinessTest: Luxury phonesBy WIRED InsiderBusinessDaniel Roth and the future of moneyBy Daniel RothBusinessThe solar-powered flight around the globeBy Bruno GiussaniBusinessHow to hack National Rail for cheaper faresBy Michael ConroyBusinessHow to sell a sitcomBy Robert HanksCultureStreet Art Dealer: Spray it, sell itBy WIRED InsiderBusinessStamen: Ultra mapping comes to LondonBy WIRED InsiderScienceThe 10 most absurd published scientific papersBy WIRED InsiderBusinessFive alternative uses for Parrot's AR.Drone 'copterBy Michael ConroyScienceFixing Hubble: The tools that repair a space telescopeBy João MedeirosScienceWhat's inside Ariel Excel GelBy Dr John EmsleyScienceInvestigation: The business of high-frequency tradingBy Mark BuchananScienceDaniel Beunza: Market anthropologyBy Olly FiggGearHow to survive a pit bull attackBy Kevin BraddockBusinessWork Smarter: 20 companies reinventing how they workBy WIRED InsiderBusinessWork Smarter: HowiesBy Daniel Nye GriffithsGearHow to cut your own hairBy Kevin BraddockBusinessWork Smarter: Red GateBy Tom CheshireBusinessWork Smarter: 37signalsBy Ben HammersleyBusinessWork Smarter: The Public SchoolBy Geoff ManaughMore Stories