This article was published in the June 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online.
41 lessons that Uber taught us, from industry experts including Rachel Botsman, Nir Eyal, Carlo Ratti, Richard Branson and more.
Disruptive innovation is still a killer business model
Do one thing really well -- then figure out what the second leap is
Expand quickly, efficiently and effectively
Make a habit out of your product
If individuals leverage personal assets, the whole world benefits
Successful products spring from a passion to improve people's lives
Disruption gets results, but you also need to be liked
Supply and demand doesn't justify everything
Keep your app design simple, consistent and user-friendly
Sometimes it pays to play safe
Collaborate, disrupt, but also promote trust
This article was originally published by WIRED UK