This article was taken from the July 2011 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online.
The Apple chief executive is co-operating on an authorised biography by Walter Isaacson, it was announced in April -- a book due to hit physical as well as iBook stores in 2012. Steve Jobs's huge achievements in building the world's most valuable tech company have long made him the hero of rhapsodic case studies from business schools to conference stages. But let's say you're too impatient to wait for his own account of what's behind the Jobs magic. What if you want to understand the lessons of his success right now?
This is your instant MBA in Jobs Studies. Wired has gathered ex-colleagues and negotiating partners, design luminaries and commentators, to analyse the skills and strategies which saved a company once facing bankruptcy. Specialists ranging from Guy Kawasaki to Tim Wu, Charles Dunstone to Alain De Botton, examine what the rest of us can learn from Jobs's mastery of innovation, his skill at creating buzz, his marketing nous. And, of course, his obsession with building a company that stays hungry. And foolish.
More from the Steve Jobs MBA [
Unit 101: Future thinking](https://www.wired.co.uk/article/unit-101) [
Unit 102: People pay more if it's worth it](https://www.wired.co.uk/article/unit-102) [
Unit 103: Connect your people](https://www.wired.co.uk/article/unit-103) [
Unit 104: Master the entire business](https://www.wired.co.uk/article/unit-104)
Unit 105: Build from the bottom up
Unit 106: Interpret, don't impersonate
Unit 107: It's all about design [
Unit 108: Dazzle your audience](https://www.wired.co.uk/article/unit-108) [
Unit 109: Steve Jobs: in his own words](https://www.wired.co.uk/article/unit-109)
Unit 110: Challenge the expectations of others [
Unit 111: Be your own competition](https://www.wired.co.uk/article/unit-111)
Unit 112: Reboot, reboot, reboot [
Unit 113: The big reveal is the best advertising](https://www.wired.co.uk/article/unit-113)
Unit 114: Stay hungry, stay foolish
This article was originally published by WIRED UK
