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Yes, it's a PR stunt, but it is quite a cool one. The coffee brand illy has teamed up with artist and architect Adam Kalkin to create a home that unfurls at the push of the button.
Aptly, if unimaginatively, named the Push Button House, it's made from recycled and recyclable materials, the most conspicuous of which is the used shipping container that provides its structure.
It has gone through many transformations, turning from a coffee stand into a whole cargo container building, which comprises a kitchen, dining area, bedroom, living room and library.
<img src="http://cdni.wired.co.uk/674x281/g_j/Illy-3-674281.jpg" alt="PushButtonHouse"/> https://dornob.com/portable-prefab-recycled-cargo-container-home/
Architectural design website Dornob says: "The container house version has a hydraulic, computer-controlled system that automates the opening and closing process. It is designed as a potential exhibition space, disaster relief home or even potential permanent residence."
<img src="http://cdni.wired.co.uk/674x281/g_j/Illy-2-674281.jpg" alt="PushButtonHouse"/>
This article was originally published by WIRED UK