This article was taken from the October issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content bysubscribing online
This former teenage dot-com millionaire is betting breathable food is the taste of tomorrow
Name: Tom Hadfield Job: CEO of Breathable Foods Location: London
In the future, you won’t eat food: you’ll breathe it. “It’s a far-out idea. But it’s obvious it’s going to happen,” says Tom Hadfield, the 27-year-old CEO of Breathable Foods. In March, Breathable launched Le Whif, a lipstick-sized tube containing particles of food: inhaling by mouth gives a low calorie taste of, say, chocolate. He sells them at €1.80 for one tube, €5 for three. Hadfield is one of the original teen dotcom tycoons. In 1995, aged just 13, he founded Soccernet, a football-results database, and soon after sold it for £25 million.
His next venture, Schoolsnet, was valued at £28.75 million -- all before he was 18. The Le Whif device was invented by David Edwards, a Harvard professor who pioneered aerosol medication such as inhalable insulin. Hadfield was his pupil. “Most students read their professor’s books,” says Hadfield. “I wrote a business plan.” Now Hadfield is trying to raise £6.5 million to develop breathable nutritional supplements. “This product is just the start.”
We await with bated breath. lewhif.com
This article was originally published by WIRED UK
