This article was taken from the November 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online.
Anne Wojcicki
Cofounder and CEO, 23andme "We don't have enough data about how lifestyle decisions impact our health. The QS movement will generate a massive amount of data about how we live. The aggregate of this will help us understand the impact of various behaviours such as diet -- and that will allow us to know the optimal lifestyle for each of us to live longer, healthier lives."
Sce Pike
Partner and chief experience officer, Citizen "We'll begin to see the emergence of digital soul. Not machines with souls, as the singularity theory suggests, but the exact opposite. We humans will digitise aspects of ourselves -- from personality traits to bio-data -- to create a simulacrum of our soul. This will give us all the possibility to recreate ourselves as digital entities."
Eric Friedman
CTO and cofounder, Fitbit "We're seeing a new manifestation of the age-old quest for self-understanding and self-discovery. There will be an increase in information about what we do and how we do it. At Fitbit we believe going beyond the numbers is equally important to enable users to act on the information in a way that does not overwhelm them with charts."
Danielle Roberts
Founder, Awareness Lab "People will have more intimate knowledge about themselves and others. Tiny sensors and actuators in connected clothing will enable real-time physiological tracking, giving us insight into what makes us happy and healthy. Knowing someone's stressed, we can reach out before they have to bring up the subject, even before they realise."
Tom Williams
Founder, Happily/Bettercompany "It's impossible to talk about impact as a single outcome. The impact of QS data will run the gamut of predictable human reactions: obsessiveness, laziness and, for some, action. The more significant impact will come from 'quantified everyone' when we're automatically compared to others and told explicitly how we measure up."
Adriana Lukas
Founder, London Quantified Self "QS will either be essential in our lives, bringing data literacy and individual empowerment, or yet another trend subsumed into big platforms. It requires open personal-data infrastructure that puts the three main requirements of QS users under their control -- how to collect and export data, how and where to keep it, and how to use it."
This article was originally published by WIRED UK
