Samsung launches Galaxy-only app store with perks

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Samsung has announced the launch of a brand new app store named

Samsung Galaxy Apps, which offers -- you guessed it -- hundreds of apps that are exclusively available to Samsung Galaxy device owners.

Those who already own a Samsung device might be confused by this announcement -- doesn't Samsung already have its own app store? Yes, yes it does. But that was called Samsung Apps and this is called Samsung Galaxy Apps. See the distinction?

Samsung promises that this new app store will feature apps that will allow for "greater customisation" of your phone or tablet and will offer various promotions and discounts. We'll acknowledge that Samsung is pretty good at delivering on these promises -- when the Galaxy S5 went on sale a few months ago, everyone who bought it got a free Deezer subscription through the company's dedicated services.

The store's interface will offer three primary app categories:

Best Picks, Top and For Galaxy. It is this last section that is likely to offer most value to Galaxy owners, as this will be where premium apps exclusive to those who have purchased a Samsung device will be found. There will also be the best apps that have been developed specifically for Galaxy devices and apps that have been created using Samsung's own SDKs. These will likely appeal to those with Galaxy Note devices in particular, as there is a whole section dedicated to apps that have been designed to work with Samsung's stylus, the S Pen.

The Samsung Galaxy Apps store will be available today to anyone with a compatible device (Samsung says there are 130 million of them) in any of the 161 countries where Samsung operates.

This article was originally published by WIRED UK