In this WIRED briefing, Shopify's head of EMEA, Shimona Mehta and WIRED editor-in-chief Greg Williams explore the new strategies retailers are adopting to stand out online and retain customers during an e-commerce boom that has been accelerated by the Covid-19 pandemic.
Lockdowns, travel bans and store closures have forced the world's largest retailers to set up online marketplaces to survive – in some cases, they're selling direct to consumer (DTC) for the first time. But not all e-commerce newcomers had the infrastructure in place to deliver a world-class customer experience, and small retail businesses have finally been able to gain an advantage over bigger brands.
Watch this briefing to hear case studies from Shopify's biggest merchants on the challenges and opportunities they've faced during this global pandemic and how they are standing out in a crowded e-commerce space.
Watch it above or on YouTube here.
About Shimona Mehta
Shimona's expertise spans retail, technology, food and beverage sectors. She is focused on shaping the future of e-commerce by overseeing Shopify’s innovative platform that enables high-growth and high-volume brands, such as Gymshark, Emma Bridgewater, AllBirds and Heinz, as well as independent businesses. Before Shopify, Shimona held senior roles at various software, FMCG and consumer research companies in Canada and Europe.
Designed as an extension of WIRED’s long-running live conference portfolio, WIRED briefings are punchy, deliberate and engaging sessions that reflect the same high calibre of speakers and programming featured at a WIRED event. Part of the WIRED Foresight series, curated by WIRED Editor, Greg Williams.
This article was originally published by WIRED UK
