Razer Nabu smartband attracts 10,000 devs in under 24 hours

Over 10,000 developers signed up to create apps for the Razer Nabu smartband in the 24 hours after it was unveiled at CES 2014.

The Nabu is one of approximately ten squillion wrist-bound pieces of wearable tech that we've seen in recent times, but one which stuck in people's minds, nabbing the Engadget People's Choice award at CES.

Razer is traditionally a gaming brand, although the smartband feels more like a lifestyle product and offers things like fitness tracking, smartphone notifications and social networking opportunities.

There are hints of the company's gaming background both in the fact that there's an element of gamification in the data tracking the band offers and also vague mentions of gaming in some of the marketing -- one of the scenarios given talks about scheduling gaming nights, or keeping you connected to friends and family as you play.

That seems to be as far as it goes at the moment but the interest from developers as well as Razer's association with the gaming community may well lead to more interesting uses of gaming or game-like concepts for the device, particularly as it contains a Street Pass type element where wearers passing one another can communicate data between the wristbands. "This outpouring of support is even more gratifying, considering it comes on the heels of launching a project we've been researching for the past three-and-a-half years," said Razer cofounder Min-Liang Tan. "With all the applications pouring in, we can't wait to see just how developers will take advantage of the open platform of the Nabu to enrich user experiences."

This article was originally published by WIRED UK