Mixed reality firm Magic Leap is teaming up with Lucasfilm, the two companies have announced.
Lucasfilm president Kathleen Kennedy described the partnership as "the future of mixed reality and immersive entertainment".
"We are honoured to work with Magic Leap to shape that future," she said. Kennedy added that the agreement would extend its work in "experiential storytelling."
The two companies will be opening a "joint research lab" in June this year at Lucasfilm's San Francisco headquarters to "pioneer storytelling within the mixed reality universe".
Magic Leap founder Romy Abovitz said the collaboration between the two companies was a "perfect fit"
"I can't wait to share the results with the world," he added.
Read more: Inside Magic Leap, the startup creating a new type of reality
The two companies will be opening a "joint research lab" in June this year at Lucasfilm's San Francisco headquarters to "pioneer storytelling within the mixed reality universe".
Magic Leap is valued at around $3.7 billion (£2.57 billion) despite being shrouded in secrecy. In February this year it announced it had raised nearly $800 million in a new round of funding that featured Chinese company Alibaba.
The company, founded in 2010, is working on augmented or mixed reality technology that overlays virtual objects and information on the real world.
This article was originally published by WIRED UK
