The latest trend report from social monitoring firm Brandwatch has found that Lenovo, Nintendo and Samsung are leading the way on social media in terms of establishing themselves as firm tech fan favourites.
Microsoft, LG, and Apple are leading conversations around computers, mobile phones, and TVs, with more specialised brands like Nintendo and Bose performing best for "audio, gaming and wearables".
But newer sectors such as drone technology and VR are still in a "constant state of flux", with the report stating brand leaders are constantly changing depending on campaigns and events.
Perhaps unsurprisingly, the report also found social audiences of leading tech brands skew "heavily male".
Social influence was evaluated across a number of metrics: social visibility, general visibility, net sentiment, engagement and reach.
The report also claims social media approval is a "disruptive" influence on consumer tech; if an audience latches onto a product, such as portable gaming equipment or smartwatches, the product is likely to do well. If they don't take to a product, however, "a lot of money can be wasted and the industry might adapt", as in the case of 3D TVs or Google Glass.
"As the consumer technology industry continues to grow and innovate, it becomes increasingly difficult for brands to stay at pace with the expectations of their customers," said strategic accounts manager Nick Barna.
"Social media intelligence offers brands the ability to be proactive in the face of a changing market."
The top ten companies according to the report are as follows:
– Lenovo – Nintendo – Samsung – Intel – ASUS – Microsoft – LG – Garmin – HTC – GE Appliances
This article was originally published by WIRED UK
