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Uber's app interface is clear and intuitive. The dynamic car icons are great -- they make the experience feel alive and current. But there are a few features that I find a bit confusing.
I'm not sure why the unrealistically large, aerial-view car icons are used on the maps. The illusion of looking at the car's roof isn't helpful, especially when the profile icons of the cars that are used in the slider below are so much clearer.
The car icons change as you book different levels of Uber service, which is good, particularly between UberX and UberXL. The difference is less clear between Exec and Lux, which is a shame -- if you're going to make that type of change you might as well make it stand out.
The typography of the app is clear, but there is an odd hierarchy of typographic styles. There's a mixture of lower and upper case that doesn't follow an obviously logical system. It could all be even simpler and more refined. I'm not sure I'll ever figure out what an Uber taxi icon is.
This article was originally published by WIRED UK
