This article was taken from the November issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online
Desperate to bag that collectable Star Trek plate? You can play the auction system using psychology and simple tricks.
Don't go for low
Auctions starting at zero can escalate into a bidding war that over-inflates the price. Look for auctions with a fair set reserve.
Search smarter
Misspelled listings get lower traffic, so are cheaper: a study of 33 "Micheal" Jordan shirts found they sold at half the usual price.
When does it end?
From 5pm-9pm, eBay is busy, but the bidding is spread out, so you can still win. And look for auctions ending in the quiet, wee hours.
Keep it short
Longer auctions allow for increased participation, driving up prices. Short-period auctions are cheaper, and the sellers keener.
Be stealthy
Bide your time -- early bids attract attention. In the dying seconds, bid odd amounts such as £10.37 -- even pennies can win it.
Look elsewhere
Do some research -- you may be able to buy what you want for less than auction price from an Amazon or Google reseller.
This article was originally published by WIRED UK
