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The BBC has commissioned a series of three-minute videos called "Explainers", that explain the basics of different scientific theories, with fantastic results.
The video embedded above covers DNA and distills the essence of the subject down to the absolute necessities, looking fantastic while doing it.
It was written by Andrew Walsh and Matthew Adams, and animated by Territory Studio.
Will Samuel, the lead design and animator at Territory Studio, explains: "We needed to find a graphic style to communicate the beauty and intricacy of DNA."
He added: "We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan's COSMOS and IBM's POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us."
The BBC has published guidelines for other producers to make Explainer videos - describing the format as "like a three-minute pop song". You can find its video explaining the guidelines over on Vimeo.
This article was originally published by WIRED UK
