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This article was taken from the March 2012 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online.
https://www.wired.co.uk/topic/amazonWhen Blake Mycoskie founded Tom's Shoes in 2006, his vision was not just to start a shoe company but to pioneer a movement: one for one. For every pair of slip-ons you purchase, Tom's donates a pair to a child in need. Other companies are copying the model, tapping into our growing desire for conscious consumerism. We'll give you eight.
Figs Ties
Heather Hasson founded FIGS in LA in 2010. With the sale of every tie, it donates a school uniform to a child in the developing world.
Roma Boots
Launched in 2010 in Texas, Roma Boots has now "dropped" more than 2,000 pairs of boots to street kids and orphans in eastern Europe.
Warby Parker
Warby Parker and its partner VisionSpring have distributed more than 85,000 pairs of glasses across more than 25 countries since 2010.
Sir Richard's Condoms
Sir Richard's has donated about 300,000 condoms with Partners in Health to developing countries since it was founded in 2009.
Two Degrees
Two Degrees works with non-governmental organisations and has delivered more than 200,000 nutrition packs to children in Malawi.
Freewaters
A "one for one" sustainable sandals company, Freewaters has dug six wells in Tulwet, Kenya, giving 14,000 villagers access to clean water.
SunNight Solar
Buy-one-give-one means more than 300,000 solar-powered torches have been donated since 2008. Recipients range from Haiti to Gaza.
Masala Masala
Priya Lakhani's fresh stir-in sauces make for charitable UK curry fans. For every pot sold, a homeless person is served a meal in India.
This article was originally published by WIRED UK
