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As we scrolled through 10,000 cut-price jeans and Ray-Bans in Amazon's "Big Style Sale", we were reminded of the expression used by design genius Dieter Rams: 'weniger aber besser'. Less but better. With that in mind, here's the nine pieces we would pick out: the watch, the jacket, a few fashion sneakers for summer, an affordable running shoe or two. The sale runs until 28 June.
It's Prime Day 2023, so we've uncovered the top discounts. Check out the best Prime Day deals in the UK here.
Timex Expedition Gallatin Solar, down to £39
What makes Timex's rugged Expedition Gallatin watch is that it can be charged by any light and boasts a four-month power reserve, so no need to worry about battery issues here. Inspired by the northern edge of the US Rockies, no less, this solar-powered watch is built for the outdoors thanks to a green fabric double layer strap, black resin case and 50 metres of water resistance.
View the Timex Expedition Gallatin Solar for £39 on Amazon
New Balance 997H, down to £31
The original 997 was a classic early 90s runner and a much-loved staple of casuals culture, with its paired-back colourways, moulded elements and ENCAP cushioning. Proving there's no core like the normcore, this updated H edition keeps the 997's clean heritage styling, but adds Ground Contact EVA midsole technology, so it's a tad more forgiving underfoot. This is not your dad's shoe, but it also kind of is, and that's why we love it.
View the New Balance 997H for £31 on Amazon
Merrell Moab 2, down to £56
Merrell's sturdier-than-thou walking boots offer good ankle support and great grip with a reliably waterproof Gore-Tex lining. The Men's Moab 2 on sale here will serve you well stomping around hills and trails with a molded nylon arch shank, mesh lining, Vibram sole and rubber toe cap. This week, it's down 55 per cent from £125 to £56 in black.
View the Merrell Moab 2 for £56 on Amazon
Vans Asher, down to £31
The Vans checkerboard slip-on – brought to global attention by Sean Penn in 1982's Fast Times at Ridgemont High – is a summer essential and timeless style icon, even if you never actually set foot in a skate park. The original waffle sole and elastic side-seams are still here, but branching out from the classic B/W with some more versatile colour options means you can bust these out for any occasion.
View the Vans Asher from £31 on Amazon
Eastpak Trans4 L, down to £87
Fingers crossed forward planning for a UK break this year. Eastpak's Trans4 bag is a versatile nylon wheelie bag with one main compartment plus a handy front pocket. There's a huge 80L of packable space in the suitcase, which will comfortably last two weeks away, and four wheels, which we always prefer over a meagre two on a pull-along. It's essentially half price in the Amazon sale, down from a RRP of £170.
View the Eastpak Trans4 L for £87 on Amazon
Under Armour HOVR Sonic 3, down to £44
With Under Armour's HOVR foam and a connected Record sensor tucked into the sole that tracks your pace and distance metrics, the Sonic 3s are a very solid bet for an affordable pair of running shoes. The discounts here depend on the model and size you choose but you could save around £20 on prices at other retailers.
View the Under Armour HOVR Sonic 3 from £44 on Amazon
Hackett Pique Knit jacket, down to £244
Perhaps a go-to blazer for pitch meetings and series A funding sessions, Hackett's cotton pique jacket is the definition of relaxed tailoring. Not only is this jacket comfortable, it's also breathable. Two-button fastening, notch lapels with contrast under collar, a double vent and working cuffs round off this wardrobe staple. To cover that jacket, especially if things are on the chilly side, go for Hackett's reversible gilet (from £92) constructed using padded down.
View the Hackett Pique Knit from £244 on Amazon
Salomon Speedcross 4, down to £50
Another reliable name in running shoes, Salomon's Speedcross 4 are down from a RRP of £110 to as low as £50, depending on the size. Designed for trail and mountain running, the EVA midsole on these lightweight shoes provides plenty of cushioning and stability. With a 30mm heel height and Salomon's one-pull QuickLaces.
View the Salomon Speedcross 4 from £50 on Amazon
Hatley Colour Changing Raincoats, down to £23
Hatley has been making quality stylish children's clothing since the 1980s. And if this were simply a standard 100 per cent polyurethane and PVC-free raincoat it would still be worth recommendation. However, these raincoats for both boys and girls change colour when it rains. We're only sad that they don't do them in adult sizes. And yes, they are fully machine washable.
View the Hatley Raincoats - Girls from £23 on Amazon
View the Hatley Raincoats - Boys from £23 on Amazon
Vibrams FiveFingers V, down to £45
If you've tried Vibrams you'll know that they're all about allowing the bones in your feet to move freely. This allows for a wide range of movement and gives under-exercised ankle and foot muscles a work out. The FiveFingers V, with a 2mm EVA insole and flexible rubber sole, is good for cross-country training and on sale in both mens and womens styles.
View the Vibrams FiveFingers V - Mens from £45 on Amazon
View the Vibrams FiveFingers V - Womens from £45 on Amazon
This article was originally published by WIRED UK
