"Cheap delivery meal kit” doesn’t always summon the best associations. Or, frankly, many associations at all.
HelloFresh’s budget plan, EveryPlate, is among the few meal kits I’ve tried whose cost looks anything like a plausible grocery budget. A single serving comes out to $6, not counting shipping charges of $11 for the full box of ingredients. Depending on how many you order in a week, you’re likely to come in closer to $7 a meal. (See WIRED's guide to the Best Meal Delivery Services and Meal Kits of 2025.)
For this modest price, one does not necessarily expect to find oneself hovering over the burner to cook down a lovely and creamy spring risotto, layered with shaved parmesan and dappled with still-crisp peas and lightly browned zucchini. Nor, for that matter, drizzling a buttery, herbal, caramelized pan sauce over thin-sliced pork loin with a Kunz spoon. (Spoon not included.)
But here we are. EveryPlate’s meals are not as technically accomplished as those from Martha Stewart–endorsed Marley Spoon (8/10, WIRED Recommends), nor does it offer meals as varied and interesting as HelloFresh's flagship (and more expensive) meal kit. But it's hard to imagine many other meal kits with a value proposition so fully realized. This is especially true when EveryPlate discounts and coupons can drop the price closer to $3 a serving on a first-week trial. Here are EveryPlate's faults, and charms, based on a week's experience.
How EveryPlate Works
Most meal kits function pretty much the same way, in a model pioneered most famously by HelloFresh and Blue Apron. EveryPlate works this way, too. Sign up for a weekly plan with a set number of meals (each one is at least two portions), and pick out which individual meals you prefer from the weekly menu. And then, on the day of your choosing, you get a box in the mail.
Though it's a budget kit, EveryPlate uses similar meat suppliers to HelloFresh, meaning my 10 ounces of boneless pork chop came from Philly-founded, century-old, third-generation North Carolina meat purveyors Villari Foods. The beef is from Texas' Standard Meat, a fourth-generation meat family that specializes in butchering and portioning commodity meat. Both arrive with flavor and trimming above what I'd expect from your average mid-tier supermarket meat case. Which is to say, the “budget” does not appear to come out of the meat.