The Most Over-the-Top Features in Today’s Fanciest Cars
Mercedes, BMW, Audi, and others endlessly one-up each other with fancy features, whether cool, helpful, or useless.

2017 marks the 10th generation of the Mercedes-Benz E-Class luxury sedan. European model shown.Mercedes-Benz
Someday, cars will have a go button, a place to sit, and maybe a port to charge your phone while the robot whisks you wherever you're going. But before that point of full autonomy, where software and sensors fuel simplification, human-driven cars are only getting more complicated. That's especially true in the luxury market, where the likes of Mercedes, BMW, and Audi endlessly one-up each other with fancy features—whether cool, helpful, or useless. Now that the 2017 Mercedes-Benz E-Class has hit US shores, packing a suite of new safety, entertainment, and not particularly necessary features, here's a a rundown of the most over-the-top gizmos on the market today.
- Mercedes-Benz
Luxury gets personal.
Luxury sedans aren't just for transportation, they're for relaxation—and everyone likes a different sort of zen. In the new E-Class, drivers can choose from 64 interior lighting colors and eight kinds of massage functions (one feels like a kid kicking the back of your seat). Since no one likes breathing polluted city air, you can dock your own fragrances into an illuminated receptacle in the glovebox to perfume your ride. - Mercedes-Benz
And safer than ever.
Cars in this class don’t use number of airbags as a selling point anymore. You can take it for granted there is one for every body part, and then some. On top of active safety features that work to avoid crashes, the E-class uses air bladders in the side bolsters of the front seats. They inflate during cornering to hold you in place, and also give you a hard shove about three inches towards the center of the car (and away from harm) if the car realizes someone's about to t-bone you.
- Mercedes Benz
Especially for your ears.
If the E-Class decides a crash is inevitable and the airbags will deploy, its speakers blast of 80 decibels of pink noise (like white noise with more bass). Mercedes says "Pre-Safe Sound" will make the stapedius muscle in the ear (the smallest in the human body) contract, [limiting damage to your hearing](http://more-deals.info/2015/07/mercedes-using-loud-static-protect-fancy-ears-crashes/) from the noise of the impact and the airbag by 40 percent. - Cadillac
You see better.
Cadillac's new CT6 is in this fight too, packing a rear-facing camera whose feed is piped to the rear-view mirror. Drivers can now toggle between a standard bit of reflective glass and a screen showing a claimed 300 percent wider view. That means up to four lanes of traffic are visible behind the car, and there are no headrests or rear-seat passengers obscuring the view. Hopefully coming soon: cars that [replace the side mirrors with cameras](http://more-deals.info/2014/04/tesla-auto-alliance-mirrors/) for clearer views and way better aerodynamics, if regulations ever allow it.
- Cadillac
Even at night.
Of the seven cameras flanking the CT6, one is a forward-facing infrared unit that highlights pedestrians and animals at night in a dashboard display. It's smart, too: Since it knows deer are more likely to leap into the road than humans, you can an extra warning when it sees four legs. - Mercedes-Benz
Forget touchscreens.
Mercedes drivers can interact with their car's multimedia system using touch-sensitive pads on the steering wheel. BMW goes the extra step, doing away with grimy touching altogether. In the new 7 Series, a sensor in the roof allows the car to [respond to a driver's waving, flailing, hand gestures](https://more-deals.info/2015/06/bmws-new-flagship-sedan-packed-stupidly-fancy-tech/). Circle to change volume, swipe to answer a call.
- Daimler AG
Get the ultimate in vanity plates.
Customized license plates are usually lame, but Mercedes has got one that's pretty damn cool. Nevada granted the automaker a license to test the standard E-Class in fully autonomous mode, with a special license plate to mark its self-driving status. Customers don't get access to those abilities (software reins them in), but the production car goes most of the way, staying within its lane, braking, accelerating, and changing lanes on the highway. So maybe the self-driving future won't be so utilitarian, after all.
Comments
Back to topThe 46 Best Shows on Netflix Right Now
Dept. Q, Sirens, and Black Mirror are just a few of the shows you need to watch on Netflix this month.
Matt Kamen
Uber Just Reinvented the Bus … Again
Beyond the jokes about its new shuttle service are serious questions about what it will mean for struggling transit systems, air quality, and congestion.
Sophie Hurwitz
The 46 Best Movies on Netflix Right Now
Lost in Starlight, Kill Boksoon, and The Old Guard are just a few of the movies you should watch on Netflix this month.
Matt Kamen
The Mystery of iPhone Crashes That Apple Denies Are Linked to Chinese Hacking
Plus: A 22-year-old former intern gets put in charge of a key anti-terrorism program, threat intelligence firms finally wrangle their confusing names for hacker groups, and more.
Dhruv Mehrotra
Samsung Teases Z Fold Ultra, Bing Gets AI Video, and Nothing Sets A Date—Your Gear News of the Week
Plus: Ruark has new speakers, Photoshop comes to Android and summer's finest music player gets updated.
Julian Chokkattu
The Best Lubes for Every Occasion
For the most sensitive parts of the human body, friction is the enemy. Here’s how to keep it at bay with our favorite lubes made of water, silicone, or natural oil.
Amanda Chatel
iFixit Says Switch 2 Is Probably Still Drift Prone
A teardown of Nintendo’s latest console has found that the core tech that causes joystick drift is still there. Plus it’s even harder to repair than the original.
Boone Ashworth
Cybercriminals Are Hiding Malicious Web Traffic in Plain Sight
In an effort to evade detection, cybercriminals are increasingly turning to “residential proxy” services that cover their tracks by making it look like everyday online activity.
Lily Hay Newman
Elon Musk’s Fight With Trump Threatens $48 Billion in Government Contracts
The billionaire’s feud with the president over the nation’s debt is jeopardizing lucrative deals for SpaceX and other Musk companies.
Paresh Dave
‘100% Stupid’: MAGA World Is Cautiously Turning on Elon Musk
The right-wing media ecosystem seems to not know what to make of the Elon Musk–Donald Trump spat—but some of the president’s loyalists have made their feelings known in plain terms.
Jake Lahut
DOGE Is on a Recruiting Spree
While Elon Musk and Donald Trump post through their break-up, DOGE shows no signs of slowing down—and potential recruits are being told they can make up to $195,000 a year.
Vittoria Elliott
The Best Car Vacuums, Tested in a Messy Parents Car
Dirty car? These petite vacuums will make your ride feel brand-new again, whether it’s covered in sand, toddler snacks, or pet hair.
Nena Farrell