Snapchat Will Matter More Than Ever

First your parents learned how to text, because you stopped picking up the phone. Then they got on Facebook so they could see what you were up to at school. And they’re about to find you on Snapchat. For hyperconnected #teens, snapping is like talking—only with videos, doodles, and filters. Sure, everyone’s on WhatsApp and Facebook Messenger and Instagram too. But Snapchat is where people share what’s happening in their lives in real time. Meanwhile, Snap Inc., the company, is growing: Last year it released Spectacles, the camera-glasses that have become the season’s must-have millennial accessory. They capture the world the way people see it—which is thrilling to watch. And as of this writing, Snap was rumored to be going public, so we can expect it to push for more users and revenue. This once adorably inscrutable app is suddenly poised for global domination. So get ready for your parents to complain that if you really loved them, you’d keep the snap streak going.