Nothing about the Polaroid Snap or Polaroid Snap+ will out-spec a competitor...except that whole printing thing. OK, but everything else about these tiny cameras is incredibly fine. There's no screen on the back, and all it does is snap a photo (in black and white, sepia, or color, which you can control from a small wheel mechanism on the top of the cam), and when you're done, it prints it. It uses Zink paper (no ink, just thermoprinting tech here). So it doesn't do a lot, but hey: It's only $99. Also, an amped-up version called the Snap+ will add a screen and connectivity, so you can connect it to your phone and use it as nothing more than a mobile photo printer.
The Snap+ will be available later this year, but a little more---likely in the $140-150 range, and definitely below $200, Polaroid says. Basically, Polaroid's given us an adorable little toy. That's the company's new move. Make technologically worse versions of things other companies are making, sell them for near nothing, and hit up the market that wants (semi) digital fun at a fraction of the price. And really, Polaroid's intended audience isn't going to care that your digital camera has a way, way better sensor. Can it print stickers? Yeah. Exactly.
