For once, the date being passed around the internet as the day Marty McFly travels to in the Back to the Future II isn’t a hoax. And given that most of the movie’s world-building was based on commercialization and product placement, it should come as a surprise to exactly no one that at least one huge brand is trying to capitalize on it.
Pepsi has announced that on Oct. 21—aka the day Doc Brown’s Delorean touches down in ‘s 2015—it will release a limited run of 6,500 bottles of Pepsi Perfect. Each 16.9 oz. bottle comes with a special case, and retails for an astonishing, if barely amusing, $20.15. Don’t go looking for it at 7-11, though; these’ll be available online only, unless you’re planning to attend New York Comic Con this weekend, and cosplaying as Marty McFly, in which case you’ll be able to pick up a bottle.
Add to this the face that Nike has confirmed a 2015 release of the self-lacing Air Mag sneakers featured in BTTF2, and dehydrated Pizza Hut pizzas can’t be far behind.
