Jeb Bush just discovered that there are not one, not two, but three movies in the Sharknado franchise, and he's having a little trouble coping.
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In a new video, released by his campaign as part of a series called #JebNoFilter, the Republican candidate describes turning on the TV in his hotel to find a shark-infested world in which Ann Coulter plays Vice President to Mark Cuban's President.
"And then I find out, this is the third version of this," Bush says in a video that appears to have been recorded on a smartphone. "Please help me. Give me some information on what's going on. I'm culturally illiterate, apparently."
We know just how you feel, Jeb. And that's the point. This clever campaign move is what we like to call the Mitt effect. It's pretty widely agreed that Mitt Romney was never more likable than he was in the post-election Netflix documentary Mitt, which captured the Republican candidate when he wasn't just shaking hands and kissing babies. For Romney, though, it was too late. Now, the Republican party is loading up on the #nofilter moments early. A bit corny, yes, but bless their little hearts for trying.
