This talk is from WIRED by Design, a two-day live magazine event that celebrated all forms of creative problem solving.
How do you give an army of researchers design chops in one fell swoop?
At WIRED by Design, Pentagram partner Natasha Jen explained how she tackled this very challenge. Last year, Jen was tasked with designing an identity system for OfficeUS, a work space that served as the American pavilion at the Venice Architecture Biennale. To create a system flexible enough to accommodate pamphlets on 1,000 historical structures, and simple enough that a gaggle of MIT researchers without graphic design expertise wouldn't mess it up, she relied on the basics: black and white, Arial and Times New Roman.
