X-Men: Days of Future Past hits theaters in roughly six weeks. Naturally, that means the marketing hype machine—now in a position to fill the void left by Captain America: The Winter Soldier promos—is going into overdrive. To wit: this "25 Moments" site, which tries to set the stage for the new movie, but also feels like the viral-marketing version of Magneto -- powerful, but wearying.
That doesn't mean the site isn't fun—having a breakdown of the events that have happened to our mutant friends over the last quarter century is a pretty cool history lesson. But each "Click Me"-looking slide, with their explanations of Bolivar Trask having a meeting with President Nixon that gets erased from the Nixon tapes or the secret housing of mutants at Guantanamo Bay's Camp X-Ray, comes dangerously close to screaming "Here's What Really Happened at Gitmo!" like it was birthed from a one-night stand between Upworthy and Tumblr. (Share this moment now on Facebook, Twitter, or Google Plus!)
Whatever. We clicked through every slide. So will you. Unlike—say—Mystique pounding an X-Tra Bacon Thickburger, this is marketing that plays into exactly how the web works. Don't believe us? Click through the gallery of images just released on the site in the gallery above (warning: it contains minor spoilers) and check out the accompanying mutant history video below. Hell, if they can do it, we can do it.
