Illustration: Pietari Posti
You know what your pet charities want: money. But your friends and family aren’t as easy to shop for. Now a few startups are trying to make those holiday gift swaps easier—and for them Christmas came early, because investors think this area is a moneymaker.
[[](https://www.tangocard.com/)](https://www.tangocard.com/)[Tango Card: $4.13 million raised in a fourth round (April 2013)](https://www.tangocard.com/) ref="https://www.tangocard.com/"><br> An e–gift-card without the usual fees or restrictions. Its value can be put toward other merchant gift cards, donated
no**[[](https://www.jifiti.com/)](https://www.jifiti.com/)[ttps://www.tangocard.com/"> <p><strong> <strong><a href="ht](https://www.jifiti.com/)** iti.com/">Jifiti: $2.5 million raised in a second round (July 2013) </strong><a href="https://www.jifiti.com/"><br> Use this app to choose that Williams Sonoma Le Creuset Dutch oven from your sister-in-law’s registry. Or you can go to a store and scan the barcode of any
ma**[[store (real or online), where she can choose the size and color](https://www.gratafy.com/)](https://www.gratafy.com/)[](https://www.gratafy.com/)**[ "https://www.jifiti.com/"> <p><strong> <strong><a href="https://www.gratafy.com/">Gratafy: $1.45 million raised in a second round (August 2013) </strong><a href="https://www.gratafy.com/"><br> Can’t attend tonight’s c](https://www.gratafy.com/)
ra drinks or dessert via email, text, or Facebook. (Currently available in Seattle and Los Angeles.)</p><a href="https://www.gratafy.com/">
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