Siri integration and a pair of iPad Minis are now standard on the Ferrari FF, the first indication that the Apple-Ferrari partnership has officially borne fruit. It's a good thing both brands look good in red.
Last year Ferrari head Luca di Montezemolo sat down with Apple CEO Tim Cook for a meeting of the minds. Seven months later, Eddie Cue – Apple's software and services guru – was appointed to Ferrari's board.
Today, Ferrari announced that the FF, its all-wheel drive, four-seat hatchback, will have iPad Minis installed in the headrests as part of a new rear-seat entertainment package. The pair of tablets are standard on all 2013 FFs going forward – a nice addition considering the FF's $295,000 base price.
Additionally, Ferrari will be the third automaker (following the plebs at Chevrolet and Honda) to bring Siri into the car, which Ferrari claims is "seamlessly integrated with Apple technologies." Although it might be hard for Apple's virtual assistant to make sense of commands over the shrieking 651-horsepower V12 – which surely sounds better than anything you'd get on the iPad.
