__ WIRED STAFF ANNOUNCEMENTS __
__Wednesday, November 7, 2012 (New York) – __WIRED Vice President and Publisher Howard Mittman today announced that Stefanie Rapp has been named Executive Director, Integrated Sales. In addition, Mittman announced that Andrew Maiorana would be assuming the role of General Manager, Advertising, for WIRED.com.
“With Digital Revenue quickly approaching nearly 50% of WIRED's revenue, it is important that we continue to evolve our organization to meet the needs of our brand and that of our clients,” said Mittman. “Both of these announcements are significant as we close out WIRED’s highest-revenue-producing year in the brand’s history and continue to build on that momentum for 2013.”
__Stefanie Rapp, Executive Director, Integrated Sales: __Rapp joins WIRED from Town & Country where she served as Associate Publisher since 2009. She will be responsible for the overall development of WIRED’s sales strategy and the daily management of sales efforts across the brand’s three main platforms – print, digital, and tablet. Rapp has previously held positions at W, Details, and SAP Global Marketing. She will report to Mittman and Associate Publisher Keith Grossman.
Andrew Maiorana, General Manager, Advertising: Maiorana has served as WIRED’s Integrated Advertising Director since 2011. In his new role, he will be responsible for identifying and promoting new and innovative sales opportunities designed to take advantage of the newly redesigned WIRED.com, as well as identifying opportunities for new products and partnerships. Prior to joining WIRED, Maiorana held positions at Bonnier Corp, Popular Science, and Universal McCann Interactive. He will report to Mittman, Associate Publisher Keith Grossman, and Associate Publisher, Marketing, Maya Draisin.
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Contact:
Jon Hammond, WIRED, (212) 286-5866 or jonathan_hammond@wired.com
Karen Shosfy, WIRED, (212) 286-7273 or karen_shosfy@wired.com
