It was every CEO’s nightmare.
Just about a year ago Hosain Rahman and his San Francisco-based company debuted Up, a personal health gadget. The slim, rubberized wristband had buzz, the early-adopter set was loving it, and on Black Friday the $99 chunks of electronics were being snapped up like so many candy canes. Total devices sold was in the six figures, according to Rahman. It was the fastest-selling product Jawbone had ever launched. In other words, it was a hit.
But then those same early-adopters started to report that the little flexible computer wasn’t working. The battery was failing. The thing just bricked. From a sellout product, to an apology and a refund for everyone who bought them in three weeks. In other words, it was a nightmare.
Continue reading Jawbone CEO Seeks Second Chance to Lead Sports Gadget Pack
