COVER: Do You Really Want to Be Like Steve Jobs? / pg. 72
He was a Buddhist and a tyrant, a genius and a jerk. To some, Steve Jobs’ life showed the importance of sticking to one’s vision, no matter the cost. To others, he serves as a cautionary tale, a man who changed the world at the price of alienating almost everyone around him. In business and in life, we all look to successful people for inspiration and instruction, but seriously: Is it really worth it to be like Steve?
__ Eugene Kaspersky, Virus Hunter / pg. 66
Former Soviet intelligence officer Eugene Kaspersky makes some of the world’s most popular Internet security software. He and his geek squad of elite antihackers have traced back to the source cyberweapons like the US-Israeli computer operations Stuxnet and Flame. But as a man responsible for the security of so many computers, tablets and smartphones, Kaspersky’s vision for the future of Internet security and his ties to the autocratic Putin regime are not exactly comforting.__
__You Want Brussels Sprouts With That? / pg. 80 __
At__ Lyfe Kitchen, a new breed of sustainable chain restaurants__, brussels sprouts are the new french fries. Cofounder and CEO Mike Roberts—formerly an executive at McDonald’s—has bet a few million bucks that an eco-embracing, mega-natural startup will blaze a new trail.__ The goal: to transform the way the world produces organic ingredients__ and revolutionize the organic supply-chain infrastructure, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef.__ __
Undead / pg. 106
By the ironclad expectations of 2,000 years of medicine, eight-year-old Precious Reynolds should have died from rabies. Instead, she is among the first documented cases of a human who survived. WIRED explores the only potential treatment option for a disease that for most of history was 100 percent fatal.
Plus: The curse of Kickstarter (pg. 26); How the creators of Coraline are making stop-motion cool again with ParaNorman (pg. 92); Inflatable mascot costumes are turning children with autism into outgoing entertainers (pg. 99); Q&A with *Sims *Creator Will Wright (pg. 66); Concealing your geekery—the true revenge of the nerds (pg. 64)
Media Contacts:
Jonathan Hammond – jonathan_hammond@wired.com
Rachel Millner – rachel_millner@wired.com
Karen Shosfy – karen_shosfy@wired.com ____
