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Starting today, Swedish home furnishing giant IKEA is offering travelers at Paris’ Charles de Gaulle International Airport a little break. Open until August 5, Ikea’s 200-square-meter VIP lounge, open to everybody (because even cheapskate consumers are important) offers nine rooms with sofas and even beds on which to rest your weary hide.
IKEA goes to a lot of trouble to make its showrooms comfy. Their latest ad features a couple relaxing in several different staged rooms, as though they’re at home. An airport lounge full of Malm beds seems like an ideal place to relax pre-board. Just don’t fall asleep and miss your flight.
The world’s largest furniture manufacturer got to be so by offering low-cost assembly-required designs that ship flat. Good thing this is just a lounge, not a store -- we’d hate to try to fit that Lack table in the overhead bin.
