__COVER: Marc Andreessen Knows What’s Coming Next / pg. 162 __
No one has done more to change the way we communicate than Marc Andreessen. At 22, he invented Mosaic, the first easy-to-use web browser. He later helped bring the Internet to the masses by co-founding Netscape and then took it public in a massive IPO. In the last few years he has backed an astonishing array of__ startups, including Twitter, Skype, Instagram__, and__ Airbnb__. Andreessen talks to WIRED editor in chief Chris Anderson about __the five big ideas __that made his career.
How to Spot the Future / pg. 152
Our mission at WIRED is to pinpoint the ideas, inventions, trends and breakthroughs that will define the future—ideas that aren’t just interesting, but are world changing. After 20 years of watching how technology creates a better tomorrow, we’ve identified seven rules for spotting the future. PLUS: Future spotting insights from WIRED visionaries including Paul Saffo, Esther Dyson, Vint Cerf, and Tim O’Reilly.
The A/B Test / pg. 176
During the past decade, A/B testing—in which a fraction of users are given a unique version of a webpage and their behavior is compared against the mass of users on the regular site—has become the Silicon Valley standard for testing and improving online products. Even __President Obama has harnessed its power: A/B testing helped his 2008 campaign raise more than $75 million. Obama’s former digital adviser Dan Siroker __talks to WIRED about how __A/B is rewriting the rules of business. __
Popularity Counts / pg. 120
Are you being judged by your social media influence? Your Klout score—a single number from 1-100—could let you nab exclusive__ hotel upgrades, restaurant reservations__, and other__ VIP perks__. But if it’s too low, it could be a factor that helps a competitor nudge ahead of you. Seth Stevenson explains how the three-year-old startup intends to__ rank every person online__ and how that will infiltrate our everyday lives.
PLUS: The Avengers hit the big screen (pg. 172); the online bullies who stalked Korean pop star Daniel Lee (pg. 184); over-the-ear headphones, tested and rated (pg. 82)
** Debut Columnist: In a new monthly column, entrepreneur Anil Dash looks at big new ideas in tech (pg. 90)
