Samsung Mocks Apple, Hypes 'Next Galaxy' in New Teaser Video

Samsung's marketing push for the Galaxy S III smartphone has begun with a video depicting iPhone owners as sheep.
Screen shot from Samsung's quotNext Galaxyquot teaser video.
Samsung is marketing its next Galaxy smartphone as a device that will stand out from all others. Credit: Samsung via YouTube

Samsung's marketing machine is in full-swing, churning up hype for the company's next Galaxy-branded device, which will almost certainly be a smartphone unveiled in London on May 3.

The South Korean gadget giant hasn't officially announced what will be revealed next week, but our bet is that the eagerly anticipated Galaxy S III smartphone will make its debut, and all clues from Samsung are pointing to this as well.

On Monday, Samsung released a teaser video that transports viewers from the surface of the Earth to a view of Earth from the atmosphere, then through the greater cosmos, and then back down to Earth -- where we see a mass of braying sheep. On Sunday, the video was proceeded by a 24-hour countdown clock at the URL thenextgalaxy.com.

Along the 1-minute video journey, text appears via overlays: "Truly smart technology becomes a natural part of life. Where a galaxy fits perfectly into your hand, your view of the world grows ever wider as you gain the power to explore it freely and swiftly. With technology that fits in this easily, you can now standout from... everyone else."

The words "everyone else" pop on screen atop the sheep footage.

Our interpretation? Samsung (which is the world's second largest shipper of mobile phones, behind Nokia but ahead of Apple) is comparing iPhone owners to sheep. Samsung, afterall, has already mocked the iPhone faithful in its campaign for the Galaxy S II.

Check out the video below for yourself.