Facebook users who "like" the South by Southwest festival also tend to appreciate Johnny Cash, NPR and a nice cold Dos Equis.
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Those are some of the key insights gathered by Swaylo, an outfit that measures social influence and put together the "Profile of a Facebook Fan: SXSW Edition" infographic above.
The composite picture, based on more than 200,000 people who clicked the Facebook button to indicate they like the annual three-headed festival in Austin, Texas, also shows which TV shows, food chains and news sources are most beloved by SXSW attendees.
The mustache, hairstyle and big black glasses go without explanation.
SXSW 2012 starts Friday with Interactive and Film segments. SXSW Music revs up next week.
