Lego Going Green with Wind Power?

As I mentioned in an earlier post about ‘alternative’ building blocks, my son’s Lego obsession gives me pause when I think about all of the plastic used to manufacture his favorite toy (although, as Allan pointed out on that post, Lego bricks do last for generations). But is Lego inching toward a greener business model […]

As I mentioned in an earlier post about 'alternative' building blocks, my son's Lego obsession gives me pause when I think about all of the plastic used to manufacture his favorite toy (although, as Allan pointed out on that post, Lego bricks do last for generations). But is Lego inching toward a greener business model with wind power? Grist reports that "Lego buys $500 million worth of wind turbines." Ah, that sounds so green. But in reading further, Reuters says:

"The power will go into the German grid and become part of the general supply, not provided directly to Lego manufacturing plants. The group has factories in Denmark, Mexico, the Czech Republic and Hungary."

"By investing in the project, Lego will be allowed to use a customer label certifying that it uses wind energy..."

To me, using wind energy means actually using it - not just investing in it. What do you think, GeekMoms? Should a business investment in wind power allow Lego to use a product label certifying that it uses wind energy? I'm all for wind power but this smacks of greenwashing to me.

Photo: Flickr user gilles chiroleu