The Devil Inside Brings New Twist to Exorcism Flick

Borrowing a page from its Paranormal Activity marketing strategy, Paramount Pictures hypes its new exorcism thriller with footage of freaked-out moviegoers reacting to the film.

Shot documentary-style in Romania, The Devil Inside puts a fresh spin on the old demonic-possession theme by following a young woman who believes her mother brutally murdered three people in a fit of insanity. Turns out the carnage happened during an exorcism.

Though marketed and distributed by Paramount, The Devil Inside was created outside the studio system by Brent Bell and Matt Peterman, who raised the money and wrote the film together. Once production began, Bell served as director and editor while Peterman produced.

Check the clips and weigh in below: Does cinematic exorcism still give you chills?

The Devil Inside, rated R, opens Friday.