Media Epicenter: The Groupon Beat Goes On

Watch Groupon Stock Soars, but Does It Have Lasting Value? on PBS. See more from PBS NewsHour.

Groupon is trading very quietly Monday, its second full day as a public company, reinforcing the view that its IPO Friday was “as near a perfect launch as a company could hope for,” in my own cringe-worthy words. They were uttered during a refreshingly-relaxed (the program, not necessarily me) appearance on the PBS NewsHour with Judy Woodruff, who spared me a Herman Cain-esque question to flub.

Having said that, it is a tad pretentious to declare that Groupon’s IPO was near perfect, since I have zero knowledge of the internal process before, during and after Friday’s launch.

From the outside, though, and having both bought (Netscape) and passed (Google) on opening-day IPO shares when I was not ethically prevented from trading individual shares, it sure seems smooth when a company:

  • Tells Google that $6 billion isn’t enough — and then values the company at twice that;

  • Proceeds with an IPO in a very volatile market, where what happens in Greece (of all places) can account for double-digit percentage swings day-to-day;

  • Opens above the strike price and hovers in that pop area, even as we suspect institutional, family and friend investors are selling shares to cash in on their insider windfalls;

  • Doesn’t trade terribly higher than the strike price on its opening day, which means that the underwriters didn’t underestimate interest in the offering, and thus left money on the table;

  • Trades flat in the early hours of on its second day as a public company, which suggests the first day wasn’t the anomaly.

So, I’m sticking with that assessment. For the other words that may come back to haunt me, watch the clip!