WIRED Store presented by Buick will feature more than 10,000 square feet of the hottest holiday gadgets, art installations and special events from November 18 – December 24
*New York, NY (November 9, 2011) *– Tech aficionados, gadget junkies and holiday shoppers rejoice! The WIRED Store (stag4.wired.com/store) returns to New York City, this time to a new location in the heart of Times Square, from Friday, Nov. 18 through Saturday, Dec. 24. The Store will be open noon to 7 p.m. Wednesdays through Sundays (closed Thanksgiving Day).
Located at 42nd and Broadway, the 7th annual WIRED Store invites shoppers and curiosity seekers to get a first look at unique gadgets and gear, and to enjoy events, installations and experiences that embody the “WIRED lifestyle.” The Store is a brick-and-mortar spin-off of WIRED, known for its big ideas, innovative design and focus on forecasting trends.
With a pixel-based winter landscape and color scheme, the 10,000-sq. ft. interactive shopping gallery will feature more than 200 of the hottest new products, on display and available for purchase, as well as a schedule of engaging events. Items include apparel, art and design fixtures, kitchenware, luxury items, games and an array of electronics for adults and children of all ages. For thrill seekers, in addition to displaying the 2012 LaCrosse with eAssist (http://www.buick.com/eassist-fuel-efficient-technology.html),__ __Buick will present a unique experience where store-goers can test their own aerodynamics in a Human Wind Tunnel.
This year’s out-of-this-world products include:
- 24-carat gold plated Atari gaming console ($6,650)
- Trithon Reyn 96” TV, mounted in a slick combo of walnut, steel and brass, with a genuine python belt ($30,000)
- iTree docking station for iPhone and iPod, made from a hollow tree trunk ($15,580)
- Superplexus, a supersized spherical maze ($30,000)
Must-have holiday gifts include:
- Lytro Light Field Camera ($399-499)
- Intelligent play Sifteo Cubes ($149)
- iCade iPad arcade cabinet ($99.99)
- Coffee Joulies, cool down coffee that’s too hot and warm up coffee that’s too cold ($100)
Art installations and other highlights:
- Two custom Lego sculptures by Nathan Sawaya (the “Brick Artist”)
- HD collage of guest-driven video recorded by XBOX Kinect by Erik Mika
- Interactive photo-rotating frame wall by OnomonoMEDIA
- Kickstarter-curated collection of products including a desktop jellyfish tank and TikTok+LunaTik kits that turn iPod Nanos into touchscreen watches
- Etsy-curated collection of tech-forward products like a USB typewriter that connects to iPad
- Y Combinator “Smarter Upstarter” package – winning bidder will receive office hours with Y Combinator, flight and lodging provided by Hipmunk and Airbnb and lunch with a WIRED editor
In-store events:
- Saturday, Nov. 26: GeekDad Family Day
- Wednesday, Nov. 30: Norman Reedus of AMC’s “The Walking Dead” photo exhibit
- Sunday, Dec. 4: Game Day
- Wednesday, Dec. 7 and Thursday, Dec. 15: Music Spotlight Series, featuring the hottest rising indie bands
- Saturday, Dec. 3, 10, and 17: Maker Demo Days
“The WIRED Store not only brings WIRED to life, but provides a truly unique experience for those with discriminating taste in style, innovations, music and design. Partnering with such a prestigious group of high-level brands helps us to bring the pulse of pop culture directly into the hands of the public,” said Howard Mittman, vice president and publisher of WIRED. “The Store allows us to share WIRED’s vision with our growing community, and provides a view of what will matter.”
WIRED’s Insiders act as the store’s organizing principle, with gadgets and gear curated by coordinating persona: Adventure Capitalist, the outdoor extremist; Culturazzi, the resident culture vulture; Digital Gentleman, the well-appointed chap; IT Girl, the personal electronics savant; Gastronaut, the foodie meets mad scientist; Maker, DIY-ing before there was an acronym; and Smarter Upstarter, the next Silicon Alley CEO.
Readers and shoppers can enter to win a WIRED Wish List gift bag, valued at approximately $13,000, at stag4.wired.com/magazine/bagsweepstakes. The “Ultimate Gift Bag” is packed with editor picks for the holiday season as featured in WIRED’s December issue.
Prior to the launch of the WIRED online store, WIRED will partner with Gilt MAN (www.giltman.com) to host a two-day preview sale on Nov. 9th and 10th. For 48-hours only, Gilt Groupe members will have exclusive access to a specially curated selection of unique products and gifts. Guests may sign up or login to the Gilt MAN site to gain access by visiting www.gilt.com/sale/men/wired-x-gilt-man-24k.
The WIRED Store kicks off with an invitation-only launch party on Thursday, Nov. 17, featuring DJ Theophilus London, presented by Buick and sponsored by Patron and Amstel Light, and a VIP Lounge sponsored by Gilt MAN.
The 2011 WIRED Store is presented by Buick. Partners include: 3M, Acer, Air France, Amstel Light, Andrea Electronics, Andrew Marc, Biomorph, Bluelounge, BBC, Bulova, Canon, Caretta Workspace, CenturyLink, Cobra Electronics, Columbia Sportswear, Corning Gorilla Glass, Dell, DigiTech, Dyson, Energizer, Epilog Laser, ESET Internet Security, FUJIFILM, GameFly, Gentleman Jack, Heineken, IBM, Incase, iRobot, Jaxx BeanBags, JBL, Juniper Networks, Knob Creek, KOHLER, Memory On Hand, Newegg.com, Norton, Patrón Tequila, PEANUTS, Pennzoil, PENTAX RICOH IMAGING AMERICAS CORPORATION, Phiaton, Pringles, Rabbit Air, Samsonite, Shapeways, SONY, Sparrows Lock Picks, Tissot Watch, T-Mobile, Triumph Motorcycles, United Airlines, V2 Cigs, and Zco.
For more information on the 2011WIRED Store, including a full list of products and events, please visit stag4.wired.com/store or visit the store tab via Facebook at www.facebook.com/wired. Follow on Twitter @WIREDInsider and use the hashtag #wiredstore.
Media Contacts:
Mary Kaye Daniels
MaryKaye.Daniels@bwr-ny.com
212-901-3938
Logan Hayes, BWR Public Relations
Logan.Hayes@bwr-ny.com
212-901-3955
