With touchscreens making their way into the e-reader market, the timing is right for the arrival of Kobo's touch-equipped device.
But the Kobo Touch remains an also-ran to Barnes & Noble's Nook and Amazon's Kindle, both of which are much more popular. Still, the Kobo Touch is a legitimate contender for the hearts and minds of people wanting a dedicated e-reader. Apples-to-apples, the Kobo Touch has enough going for it to recommend it as an alternative to the Nook and Kindle.
The device is a bit rough around the edges compared to its more high-profile cousins, but it does boast two big differentiating features that won me over.
First, the e-reader's native file format is the same one offered by Kobo's storefront, the relatively open EPUB format, which uses Adobe's DRM. It's important to note that you can not load books you've purchased from Amazon, Barnes & Noble or Apple onto the Kobo Touch (even though it has a USB port and an SD card slot). All of those booksellers use different proprietary formats which keep you indentured to their readers and apps. However, the books you buy for the Kobo Touch can be sideloaded onto other readers and reader apps on tablets. And that's a great thing if you ever want to change your brand of reader, since your investment isn't held hostage to a particular device from a single company.
Second, Kobo has also come up with a formula to make what is a very solitary pursuit into a truly social activity. All the manufacturers are doing it, but social integration on an e-reader isn't just about incorporating the ability to share on Twitter, Facebook and via e-mail. Kobo gets this, and so it has added a social game-like twist with its Read On campaign (there are even stickers in the box). Read On gives you achievement-based rewards and feedback on your reading prowess. You earn badges and unlock goodies as you reach certain plateaus.
Sure, this is corny. But so is every video game. And let me remind you of the success enjoyed by both Foursquare and the Reading is Fundamental campaign.
Read On is having a "one trillion minutes read" contest (on the Kobo, natch), and is giving away thousands of dollars worth of e-books to schools and community organizations for every 10 million minutes read. Kobo tracks metrics about how much you have read, how quickly you are reading, and the dent you are (or are not) making in your library.
At this writing, I'm about halfway through "The Girl with the Dragon Tattoo" (yup, I'm way behind the meme) but have unlocked the "Happy Hour," "Kill the Commute" and (ahem) "Better in Bed" awards.
Feedback in any pursuit is a huge motivator, and Kobo's stats are the stuff a good cycling computer or running app are made of. They encourage (or shame) you into pushing on. Let's face it: most of us buy more books than we read, and don't finish every book we'd like to. Reading books is not a sport or a competition, but knowing your reading cadence and leveling up when you improve it can't possibly be bad things.