Here's just what the world needs: a designer chainsaw. Forget about that dorky and utilitarian Stihl and take a look at the latest thing in lumberjack hotness, the Nok Gear.
The Nok Gear is the perfect "tool" for the country hipster, or "Fakerjack". Even the description is fittingly pretentious. The designer – Next of Kin Creatives – calls it a "lightweight chainsaw for the functional-luxe tribes." That, if you were wondering, is a sentence completely devoid of meaning.
Why heft an ugly orange and white monstrosity when you can use a bare-metal sculpture with the "juxtaposition of two adjacent rectangular frames"? Why put up with old fashioned hard, smooth plastic when you can enjoy "textural materials creates a new aesthetic for tools in used in the outdoor domain"?
This concept design is certainly good looking, but who in hell will buy it (apart from Canadian hipsters)? If there is any tool which should look mean, chunky and dangerous, it's the chainsaw. I'm terrified of the things, and rightly so. If you start making dangerous weapons that look like high-end kitchenware, then all kinds of unqualified people are going to start lopping off their own limbs.
And seriously, can you see Leatherface using this thing? He'd be laughed out of Texas.
Nok Gear concept [Next of Kin via Core77]
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