New York & Las Vegas - WIRED (stag4.wired.com), Inside Sports & Entertainment Group (www.insideseg.com) and SA Studios Global (www.sastudiosglobal.com) today announced "Vegas Decoded," a dynamic, once-in-a-lifetime travel experience. Outside of the city's obvious attractions, there is a world of unexplored paths and thrills that WIRED and its partners are making available to an exclusive group of guests for one unforgettable weekend. The "Vegas Decoded" experience takes place the weekend of June 24 - 26, 2011.
"Like WIRED, Las Vegas has many sides to it. Our partnership with Inside Sports & Entertainment Group and SA Studios Global will enable us to bring the WIRED world to life for a few very lucky members of the WIRED community, as we launch what will be the first of many such travel-based experiences," said WIRED's VP and Publisher Howard Mittman. "By aligning our efforts with premium brands such as The Palms and Nivea for Men, we have an opportunity to show consumers the WIRED side of Vegas and bring them experiences and opportunities that mirror the elegance, excitement and intellectual sophistication of our brand. Every day online and each month in the magazine, WIRED gives readers a glimpse of the future and that's the kind of experience we created with 'Vegas Decoded.'"
The weekend will be packed with events and excursion that showcase Las Vegas' "wired" side. A full itinerary can be found here: www.wiredinsider.com/Vegas. Highlights include:
- Accommodations in some of the Palms' plushest suites, with access to the resort's extensive amenities.
- A private, luxury helicopter ride to one of the Southwest's most amazing engineering achievements - the Hoover Dam.
- An interactive music experience alongside world-renowned DJ Skee, who will offer guests insight into how technology is changing music production.
- Multiple fine dining experiences including a private dinner prepared by renowned chef Kerry Simon and a special luncheon at N9NE, Vegas' top steakhouse.
- An immersion with the Palms' Senior Security team, which will give a tour few others have received; an inside look at the technology that keeps the front and back-of-house security operations running.
- A poker game with odds counting expert Jeff Ma, a member of the infamous MIT BlackJack Team, immortalized in the book Bringing Down the House and the film 21.
- A test-drive of the latest and greatest firearms at a gun range with a covert long-term operations expert and LVPD veteran.
- A gadget demo of the latest devices and innovations in technology from WIRED senior editor John Bradley.
Plus:
- Guests will receive a gift bag with gifts and amenities.
- A professional photographer will film video and stills, capturing the entire experience. Each guest will receive a tablet delivered to their home, preloaded with clips and stills of the trip.
- All guests will receive VIP airport transportation, 24-hour concierge, and round-the-clock security.
"Vegas Decoded" presented by WIRED in partnership with Inside Sports & Enterainment Group and SA Studios Global was made possible with support from the Palms Casino Resort Las Vegas and sponsorship from Nivea for Men and airline partner LV Air (flylvairnow.com). "Vegas Decoded" takes place June 24-26, 2011. For experience details and rules to purchase, please visit, www.wiredinsider.com/Vegas. There are limited spots available, and they will be sold on a first come, first serve basis to participants 21 and older.
About WIRED
WIRED is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, our editors deliver a glimpse into the future of business, innovation and science. WIRED was named to Ad Age's A-List in 2010, was named "Magazine of the Decade" by AdWeek and has received three National Magazine Awards for general excellence in 2005, 2007 and 2009. Wired.com was named 2009's Best Magazine Website by AdWeek, Best News, Business & Finance Website in 2009 by MPA Digital and took home six Webby awards in 2009. WIRED and Wired.com reach more than 14 million readers every month. Visit stag4.wired.com for more information.
About Inside Sports and Entertainment Group
Inside Sports & Entertainment Group is the leading provider of premium tickets and VIP travel packages to the most exclusive sports and entertainment events worldwide. The company is an "Official NFL On Location Partner" and "Concierge Partner" for Conde Nast Traveler magazine. It was recently chronicled in major features in the New York Times and the CBS Sunday Morning Show. Through its longstanding relationships, InsideSEG has developed unparalleled access to once-in-a-lifetime events and is the premier source for all personal and corporate sporting and entertainment needs. Visit www.insideseg.com for more information.
About SA Studios Global
SA Studios Global is a full service marketing and creative agency that specializes in strategically positioning brands, products and experiences at the core of culturally diverse markets. Our clients include Nike, PepsiCo, Microsoft, Universal Pictures and MetroPCS. Visit www.sastudiosglobal.com for more information.
Contacts
WIRED
Rachel Millner, 212-286-7272
PR Manager
Rachel_Millner@condenast.com
Inside Sports & Entertainment Group
Al Schreiber, 646-320-5142
alfredschreiber@gmail.com
SA Studios Global
646-755-9197
info@sastudiosglobal.com
