Just when you thought the folks at Smart couldn't get any more insufferably highbrow, with their pop-up art galleries and commissioned canvases, they've debuted a new iPad app that encourages users to debate "a history of great visions and visionaries."
The "Ideas In Motion" eBook is part wiki, part 17th century Parisian salon. It features stories of visionary people and revolutionary events in 17 key areas, from fashion and architecture to politics and technology. Users can edit the eBook to share their own opinions, debate with other users or start a flame war.
The app is just another example of how Smart has appealed to intellectuals and bohemians (and those who wish they were).
Two years ago, Smart created a pop-up art gallery in São Paulo, Brazil. Last January, Smart hosted an online art contest where users competed for the best high-concept paintjob. Our favorite example of "Smart art" came from Berlin artist Nils Voelker, who turned the Smart into a giant Logo turtle that drew out the sound waves from the car's acceleration using it's own motor oil. Meta.
Having sponsored the tastemakers of the present and future, Smart is looking back to evaluate the great achievements of the past. If they're as passionate about world events as their cars, Smart owners may be the ideal participants in this endeavor: Only among Ron Paul supporters have we encountered similar zealotry.
"We want to use the new smart iPad app to create a platform where people can examine the world in a creative way, write down their views and share and discuss them with others," said Smart boss Dr. Annette Winkler. "This will create a unique kaleidoscope which reflects the diversity of people and their ideas."
Sounds great -- but somehow, we doubt that diversity of ideas will include the Prius as a revolutionary idea in mobility.
Image: Smart
