__“Shop & Share” Store Presented by ZYNC from American Express® and Buick
__
NEW YORK, NY – November 8, 2010 – WIRED, the magazine known for innovation and design, has curated more than 200 engaging products, along with interactive installations for its annual WIRED Store gallery. The shopping space includes what’s new and next in consumer electronics, gaming, active gear, home goods, eco-lifestyle items, apparel and children’s toys in the three-level historic Tower Records building in the NoHo neighborhood of New York City. This year’s “Shop & Share” experience is presented by ZYNC from American Express and the sport-injected 2011 Buick Regal.
“Partnering with high-minded brands like American Express and Buick helps us showcase the latest in design, innovation and smart products,” said Howard Mittman, WIRED Vice President & Publisher. “It’s exciting to see WIRED come to life in this interactive gallery environment.”
Located at 692 Broadway (at 4th Street), the WIRED Store will be open to the public between November 19 and December 26 from 11am to 7pm Wednesdays through Sundays. (The Store is closed on Thanksgiving Day and Christmas Day.) Visitors are invited to explore the gallery, test products and attend events; shoppers can purchase featured products online at stag-komodo.wired.com/wiredstore beginning November 19.
Among this year’s WIRED Store highlights:
COOL PRODUCTS & INTERACTIVE EVENTS
- A collection of limited-edition WIRED products featuring design collaborations with Jack Spade, Bowery Lane Bicycles, Incase and Urbanears. The special edition Jack Spade for WIRED bag will feature custom buttons from artists including Eric Elms, Jason Polan and Lenard Smith
- A host of events, including a Music Spotlight Concert series, GeekDad Family Days, Sunday Game Days and wine tastings
- A gaming lounge with the latest systems, interactive games, foosball and Ping-Pong
- Furniture curated by Karim Rashid
- Special departments catering to various WIRED types: Adventure Capitalist, the outdoor extremist; Culturazzi, WIRED’s resident culture vulture; Digital Gentleman, the well-appointed chap; Gadget Girl, personal electronics savant; Gastronaut, foodie meets-mad-scientist; Maker, DIY-ing before there was an acronym; and Smarter Upstarter, the next Silicon Alley CEO
- “The Ultimate Gift Bag” is packed with WIRED editor picks for the holiday season as featured in the December issue. Readers and shoppers can enter to win this must-have gadget bag valued at approximately $2,700 at stag-komodo.wired.com/magazine/bagsweepstakes
EXPERIENTIAL ART EXHIBITIONS
- Award-winning director/artist, Chris Milk will debut his newest piece, "Subdivision of Roam," furthering his innovative work in the interactive installation space. The project was created in partnership with @radical.media exclusively for the WIRED Store.
- The enigmatic "Wilderness Machine" will also be on display. The machine brings to life the second phase of “The Wilderness Downtown,” Chris Milk’s acclaimed music video project for Arcade Fire. The machine generates postcards created online by the millions of people who have participated in the project at www.thewildernessdowntown.com. The postcards, the physical manifestation of the interactive experience, are printed on seeded paper, which when planted grow into birch trees.
- 3rd Ward, the Brooklyn-based art and design center, will exhibit Sympathetic Resonance, an interactive musical instrument sculpture by Joshua Kirsch.
The 2010 WIRED Store partners include: 1&1, 2K Games, Acer, American Express, Andrew Marc, BBC, Biomorph, Bluelounge, Braun, Buick Regal, Bulova, Canon, CanvasPop.com, Cisco ūmi telepresence, Columbia Sportswear Company, Delta Air Lines, Digi-Key, DNA 11, Edifier, Energizer, Envirolet, Epilog Laser, ESET, Glenfiddich, Gunnar Optiks, Heineken, HTC, Incase, Kapitall, Knob Creek, Kohler, Leon Speakers Corporation, Lufthansa, Mophie, Olympus, Oi Furniture, Perpetual Kid, Phiaton, Philips Norelco, Pong, PopCap, Qwest Business, RunPhones, Samsung, Showtime Networks, Silvertap, Sixpoint Brewers, SleepPhones, SPOT, Sprint, Tända, ThinkGeek, Tissot, Toshiba, Ultimat Vodka, Victorinox Swiss Army, V.I.O., Inc., WakeMate, WeGoLook.com, WorldGate and WowWee.
For more information on the 2010 WIRED Store including a full list of products and events, please visit stag-komodo.wired.com/wiredstore or join us on Facebook and Twitter (@WIREDInsider / www.twitter.com/wiredinsider) using the hashtag #WIREDStore.
