The first NOOKcolor demo units hit Barnes & Noble stores today, while customers who didn't need to see one in person will get their preordered tablets this week.
“NOOKcolor is the device for people who love to read everything," said Barnes & Noble CEO William Lynch. "Beyond being the most full featured reading product on the market, it also offers the versatility of a tablet, enabling wireless web browsing and streaming music."
Demo units will also be coming to Best Buy, Walmart and Books-A-Million stores beginning this week. But Barnes & Noble has something special for customers at the Nook Boutiques in B&N stores: a white-glove service personal device set-up service called NOOKsmart, Book Ready.
"We’re encouraged by the consumer response thus far, and the organization is committed to doing everything we can to meet demand,” Lynch added. The target date for general availability remains November 19th.
See Also:
