If you're sick to death of 3D already, then bad news - here's one more annoying toy for you to ignore. If you love 3D and have an iPhone or iPod Touch, then you can celebrate: for just $30, you'll soon be able to buy this plastic toy from Hasbro which turns your iDevice into a modern-day Viewmaster.
The iPhone slots into the back of the My3D, and compatible apps show side-by-side images to your eyes, creating a stereoscopic effect. Hasbro has teamed up with Dreamworks already, to bring you spin-offs of the second-tier animation house's cartoons, and there are plans for all sorts of virtual travel apps, games and underwater diving "experiences".
It could be kind of neat and fun, if you're under 10 years old. It's hard to see an adult schlepping these auxiliary goggles just to enjoy a 3D version of a compatible travel-guide. But then, it's Hasbro, the toy people, so what do you expect.
Perhaps my favorite part of the whole press push is a quote from Hasbro boss Brian Goldner. HE's obviously listing some great ways to use the toy, but it ends up sounding like he's describing the cutthroat world of Hollywood:
"The idea of being able to be somewhere in Los Angeles, in this 360-degree environment, to be in the shark tank, to be able to swim with the fish and chase after the fish."
Hasbro unveils device that promises 3-D on iPod [Yahoo News]
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