There has been a lot made of Digg's recent makeover and the sharp backlash it's faced from power users over changes that reduced their, well, power.
How has the site fared really? Here's a quick metric from Wired.com: Our Digg referrals have dropped in the past year substantially. Once the locked in No. 3 referrer, it was No. 9 in September, and overall pages from the social news site have declined by 75 percent. (Disclosure, Wired.com is owned by Conde Nast, which also owns Digg rival Reddit.)
There could be many reasons for this, including our own stumbles in maximizing the Digg effect. Decline has been steady since December, so it does not correlate directly to the redesign. There are many pressures and upheavals in the social news space that could be contributing factors.
So who is the new No. 3 at Wired.com? Facebook.
